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Sometimes, a business begins with a small problem that sparks a big idea.
For Kaïs, founder of Waaqt Arabic Dial, that moment came while searching for a Seiko Arabic Dial watch in France. He couldn’t find one anywhere.
And this personal frustration quickly turned into a mission: to make these heritage-rich, beautiful watches available to people like him who shared his passion for Arab culture and design.
Kaïs is a French entrepreneur with a background in e-commerce, marketing, and education. He has built multiple online businesses, but for him, Waaqt is by far the most personal.
He says,
“The word Waaqt means 'time' in Arabic - and to us, it’s more than a word: it’s a symbol of heritage, aesthetics, and meaning.”
Today, Waaqt stands for authenticity, premium service, and ethical values. Every product they deliver is a promise kept, from fast shipping to certified original watches.
They are not just another watch retailer selling mass-produced or generic models. Waaqt found its own lane by offering something truly unique: authentic Seiko watches with Arabic dial, a rare blend of Japanese craftsmanship and Arab cultural heritage.
“Every watch we offer is handpicked, 100% authentic, and delivered with the premium service of a luxury brand…,” he says.
Waaqt’s focus is on exclusivity and experience. Buyers love not only their premium products but also the customer experience they receive. Waaqt makes sure that each customer enjoys fast shipping plus expert support whenever they need it. It shows their deep commitment to client satisfaction.
With each purchase, customers receive not only a watch but also a deeply personal, culturally rich symbol of identity.
“Waaqt delivers meaning. Our customers don’t just wear a watch, they wear a symbol of who they are. That’s what makes Waaqt different,” says Kais.
Waaqt is now helping customers across Europe and beyond connect with watches that are more than accessories. They are statements of identity, of heritage, and of elegance.
It’s a brand that’s not only about precision and aesthetics, but also about purpose. The experience of purchasing a Waaqt watch is intentionally crafted to feel premium, meaningful, and personal. From expert support to fast delivery, the service feels tailored because it is.
Like any entrepreneurial journey, building Waaqt came with challenges. But for Kaïs, the biggest hurdle wasn’t the competition; it was getting clarity.
“The biggest obstacle has been... identifying the real obstacles. As an entrepreneur, I believe that clearly identifying a problem is already 50% of the solution. But in reality, that’s not always easy. In business, challenges often appear blurred — is it a marketing issue, a product issue, or a positioning issue? Is it the message or the audience?”
These reflections have shaped the way Kaïs approaches business. It’s not just about solving problems, but understanding them fully.
And the biggest success?
“Our biggest win has been introducing and democratizing Arabic Dial watches in France — and now internationally.”
What started as a personal frustration turned into a movement. They built Waaqt to fill the gap. Today, they’ve helped hundreds of customers across Europe and beyond.
They have opened the door for many customers who, like Kaïs, were searching for something that reflected both elegance and cultural identity.
When asked what advice Kaïs would give to other Muslim entrepreneurs, his advice is clear, grounded, and powerful. This is what he shared:
“Work every single day — consistently. A brilliant idea without action is worth less than an average idea that’s executed with discipline and heart. Success doesn’t come from perfection, it comes from showing up, improving, and staying patient.”
He believes,
“As Muslim entrepreneurs, we’re guided by values like Tawakkul, excellence (ihsan), and long-term vision. Combine those with daily effort, and you’ll go far in business and in life.”
— Kaïs, CEO of Waaqt Arabic Dial
At Riwaya, we’re proud to feature Waaqt, a brand that blends craftsmanship with culture, elegance with identity. Browse the full collection of Seiko Arabic Dial watches and find a timepiece that tells your story.
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