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Ramadan is the holiest month in the Islamic calendar. It is a time of fasting, prayer, charity, and reflection. Muslims worldwide prepare for this time of the year by purchasing products that can help them with worship, prayer, cooking meals for iftar and suhoor, and dressing modestly.
According to Statista, retail spending during Ramadan in 2023 increased by 9%, and in the UAE alone, spending on online marketplaces surged by 143%. This month presents an ideal opportunity for businesses and retailers to cater to customer needs and increase sales.
If you are a Muslim business owner looking to expand your business and maximise sales during Ramadan, here are the top six products you can target and sell. From prayer essentials to festive decorations, these items are in high demand throughout the holy month.
Check out these top six Islamic products that businesses like yours can sell during Ramadan to maximise sales and cater to customer needs accordingly:
Ramadan is a time when Muslims focus on strengthening their connection with Allah (SWT) through prayer and worship. This is one of the main reasons for a notable surge in demand for prayer accessories during Ramadan. Items such as prayer mats and tasbeeh experience increased sales as Muslims enhance their worship practices during this holy month.
According to Jano Asia, online shopping for prayer accessories increased by 3-4% during Ramadan. Retailers can capitalise on this increased demand by ensuring the availability of high-quality prayer essential items like the following:
a) Prayer Mats: High-quality, soft, and beautifully designed prayer mats are always in demand. Many families buy multiple mats for their household, and some also purchase them as gifts. Premium prayer mats with comfortable padding are a great choice, especially for those who spend long hours in prayer.
b) Tasbeeh (Prayer Beads): Muslims use tasbeeh beads to count their dhikr (remembrance of Allah). These beads are available in wood, gemstones, and plastic, catering to different preferences.
c) Prayer Caps (Kufi): A kufi is often worn by Muslim men during prayer. Simple yet stylish kufis made from soft fabrics are a great addition to Ramadan essentials.
These items make excellent gifts for family and friends, and they are some of the best-selling products during Ramadan. Retailers can benefit by stocking a variety of high-quality prayer accessories and offering special Ramadan bundles or discounts.
The global Islamic clothing market is experiencing significant growth, with projections indicating an increase from $79.61 billion in 2024 to $85.28 billion in 2025 at a compound annual growth rate (CAGR) of 7.1%. This growth is particularly evident during Ramadan when many Muslims purchase new attire for daily wear and Eid celebrations.
Fashion retailers can capitalise on this trend by offering a diverse range of modest clothing options, introducing exclusive Ramadan collections, and providing limited-time offers that can attract customers seeking festive apparel.
Here are some clothing options you can sell during this period for both men and women:
a) Women’s Clothing: Many women prefer wearing abayas, hijabs, and modest dresses during Ramadan. Lightweight and breathable fabrics are popular, providing comfort throughout long fasting hours. Hijabs in silk, chiffon, and cotton as well as abayas are especially in demand. Hijab accessories such as hijab magnets and pins are also widely purchased.
b) Men’s Clothing: Many men opt for thobes (jubbas) or long-sleeved Islamic shirts. These garments provide a modest yet stylish look and are suitable for attending Taraweeh prayers or celebrating Eid.
Fasting can affect the skin and body, making self-care an important part of Ramadan. Many customers look for halal, alcohol-free, and natural products to keep their skin hydrated and fresh.
Further, the halal cosmetics market will grow from $41.38 billion in 2024 to $47.14 billion in 2025 at a compound annual growth rate (CAGR) of 13.9%. This surge is driven by increased consumer awareness and demand for products that align with Islamic principles, especially during Ramadan.
Businesses can tap into this expanding market by offering halal-certified skincare and beauty products like the following:
a) Halal Skincare: Keeping the skin hydrated is essential during Ramadan. Many prefer alcohol-free moisturisers, lip balms, and face creams that use natural ingredients.
b) Beard Care Products: Muslim men often use halal beard oils, balms, and combs to maintain a healthy beard. Products made from organic oils and herbal extracts are the most popular choices.
c) Cleansing Balms and Perfumes: Since Muslims refrain from eating and drinking during fasting hours, they prefer to keep themselves fresh using halal perfumes and deodorants.
Fragrances, particularly those with oud notes, see a significant increase in demand during Ramadan. Consumer interest in oud-based perfumes and bakhoor (incense) surged by over 300% during this period.
Retailers can enhance sales by offering a range of oud-based fragrances and home scents like the following:
a) Attars (Non-Alcoholic Perfumes): These natural perfumes come in scents like oud, musk, rose, and sandalwood. Attars are widely preferred as they are alcohol-free, making them suitable for prayers.
b) Bakhoor and Incense: Many households burn bakhoor or incense before iftar and Taraweeh prayers to create a calm and spiritual environment.
Besides, using fragrances, whether perfumes or scents, for yourself or your home, is the Sunnah of the Holy Prophet (PBUH) since he also used it during his daily routine. The Aisha (RA) reportedly said:
"I used to apply perfume to the Prophet (PBUH) with the best fragrance I could find until I saw the shine of the perfume on his head and beard."
(Sahih al-Bukhari, 5923)
The demand for Ramadan-themed home decorations has significantly risen in recent years as reported by AP News. Many individuals seek to create a festive and spiritual ambiance in their homes and workplaces. This trend is evident from the increasing availability of such products in major retail stores. For instance, Target introduced its first dedicated Ramadan and Eid collection, featuring decoration kits with crescent and lantern-shaped cutouts.
As a business seller, you can also offer a diverse range of Ramadan-themed home décor items that can help to attract customers who are looking to enhance their spaces during the holy month.
Here are some popular home decor items you can sell.
a) Islamic Calligraphy and Wall Art: Many people buy beautiful Arabic calligraphy prints to hang in their living rooms or prayer areas.
b) Ramadan Lanterns and Ballons: Fairy lights, lanterns, balloons and decorative table pieces help make iftar gatherings more special.
Food is a central part of iftar and suhoor, and many people buy premium food products in preparation for Ramadan. While preferences for food items vary from region to region, some items, like the following, are purchased by everyone and are in the highest demand.
Also, the global halal foods market size & share was valued at USD 2714.40 Billion in 2024 and is projected to grow at a CAGR of 8.92% from 2025 to 2033. This surge is driven by the rising Muslim population and increasing demand for halal-certified products.
Food retailers and manufacturers can make the most of this growing market by offering a diverse range of halal-certified products like honey, dates, and poultry items. Ensuring strict adherence to halal certification standards and promoting these products during Ramadan can attract Muslim consumers seeking compliant food options.
Check out the Riwaya category pages to get an idea of how you can sell all the above items in Ramadan and what people like to buy.
Ramadan is a time when people shop for prayer items, modest clothing, home decor, gifts, and food to make the month special. For businesses, selling Ramadan essentials can lead to high sales and great profits. By offering meaningful and high-quality products, you can help people observe a blessed and fulfilling Ramadan.
Ramadan is one of the busiest shopping seasons, and there’s no better place to sell your products than Riwaya, the UK’s biggest Islamic marketplace. With thousands of Muslim shoppers looking for Ramadan essentials, this is your chance to increase sales and grow your brand effortlessly.
At Riwaya, we make selling easy by offering free marketing and SEO handling, ensuring your products reach the right audience without any extra effort from you. Plus, with powerful seller tools, you can manage your store, track performance, and optimize your listings—all in one place. Whether you sell prayer accessories, modest clothing, perfumes, or Ramadan décor, Riwaya connects you with a growing community of engaged buyers.
Don’t miss out on the opportunity to maximize your profits this Ramadan! Sign up today and enjoy a one-month free trial to experience the benefits firsthand
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